That SF Summer Tho

On turtlenecks in July, and getting my blog sh*t together

@victoriamstudio | details- Everlane double knit cotton turtleneck, j brand white jeans, steve madden suzy booties, loeffler randall mini rider bag

@victoriamstudio | loeffler randall mini rider bag, everlane double knit sweater, steve madden suzy booties

Yes, you are looking at actual photographs of me. A rare thing around here, I know! Posting pictures of this little outfit is two-fold. One, I’ve been wearing this turtleneck non-stop ever since I got it and simply had to tell you about it (more on that in a second, because I know you’re like, um, a turtleneck? In July?)! And two, it gives me a way to talk about content and some thoughts I’ve been having about the blog (don’t worry, I’m not abandoning you!).

The content piece first. So, I recently got really bad at managing the blog’s schedule. Maybe you noticed. View more

In this post

Images taken by Andrea Posadas

July Playlist

july 2016 playlist | by victoria mcginley studio @victoriamstudio

Hello, hello, and happy Tuesday! Popping in with this month’s playlist — it’s a bit shorter than usual, but is pure summertime goodness. I had daydreams of relaxing at the beach jamming out to “Sunshine“…but with August weekends already looking full, sitting in the sunshine in the studio will likely have to suffice.

How was your weekend? We relished every second of it, especially when L.A. friends decided to come up to the city (we hit up Bellota, which was on my must try list, and holy smokes was it amazeballs! A new favorite for sure.). We probably ordered one too many bottles of wine (whoops), but no matter; this coming weekend is going to be more low key, with some early birthday celebrations for me. We’re doing something I’ve been trying to get Joe to do forever — horseback riding up north! It’s been about ten years since I was last in a saddle, racing around in the middle of nowhere in Texas. Hopefully it’ll come back to me quickly (it’s like riding a bike…right?).


(And listen to more playlists here)

My Essentials List, Part II

...and the work essentials too

poppin office essentials | via @victoriamstudio

Thanks for all your great feedback on my life and style essentials post from Tuesday! I’m so happy you guys enjoyed it. As promised, I wanted to share my work essentials list too. Whether you’re a fellow small biz owner or interested in how things work behind the scenes here at the studio, I think this will give you some insight into everything it takes to run a small business. Over time, as you refine your systems and your client base grows, you end up relying on a lot of different tools!

Oh, before I dive in, a quick note to say that the sale prices on the Natori Feathers bra and the Neulash bundle that I mentioned Tuesday are now open to the public. Added to cart!

For work essentials, I’ve divided things up by what I find essential for design, time management/productivity, apps I rely on a lot, and professional services. Oh, and fonts, because fonts = fun! Here we go:  View more