Victoria McGinley is a creative entrepreneur with 14+ years experience in digital design, creative direction, and digital marketing.
She is also at work on picture books.
Design +
About the Studio
Since 2012, VMS has offered design and digital marketing services for content creators and lifestyle brands. With a primary focus in the growing influencer space, the studio's client roster has also included DTCs and professional service providers.
Interested in working together? Contact me here.
Resume available upon request.
Capabilities:
- Identity application + evolution
- Creative Direction
- Creative Ops
- Digital asset production
- Digital marketing strategy
- Klaviyo integration and marketing
- E-comm site maintenance
Words +
Picture Books and more
Currently seeking representation for my portfolio of author-only picture books.
And: find me on Substack! Visit and subscribe to Well So Yeah for my latest essays, link roundups, and personal updates. Picture books more your thing? Don't miss The Page Turn, my newsletter featuring a picture book review every week.
Some History
Formerly known as vmac+cheese, I began writing a blog in the summer of 2008. Like so many bloggers at the time, I needed a creative outlet—in my case, to share stories about life as a recent culinary school grad and fledgling freelancer). And, like so many bloggers, things fortuitously snowballed with my work online turning into a community, then a few projects, then a studio, then a career. Long live the Internet!
tl;dr
Hi there —
About Victoria
Current San Franciscan, by way of New York, Los Angeles, Austin, and Geoje. Raised in Texas, but always thinks of California as home. Mom to Violet. Korean adoptee. A self-taught designer, with a background in marketing, and the culinary arts. Lover of photographs, the ocean, and ceramics. Bravoholic. Total typography nerd. (And data nerd too.) Believer in lifelong learning. Fascinated by the details — that's where the stories are.