Victoria McGinley is a creative entrepreneur with 12+ years' experience in digital design, creative direction, and digital marketing.
She is also at work on a memoir.

Services Capabilities 2

Design +

About the Studio

Since 2012, VMS has offered design and digital marketing services for content creators and lifestyle brands. With a primary focus in the growing influencer space, the studio's client roster has also included DTCs and professional service providers.

Interested in working together? Contact me here.

Resume available upon request.


  • Identity application + evolution
  • Creative Direction
  • Creative Ops
  • Digital asset production
  • Web build-outs and launch
geoje south korea

Words +

Where I'm Writing

Currently at work on manuscripts across two very different genres: first, a memoir chronicling the search for my Korean family, which explores themes of loss, family, and identity. I'm also at work on several children's picture book manuscripts. (Though now that I think about it, these genres aren't so different!)

I'm also on Substack! Visit and subscribe to Well So Yeah and follow along with my latest essays, personal and professional news, and to join a community of incredibly bright, insightful, curious women.

Some History

Formerly known as vmac+cheese, I began writing my blog in the summer of 2008. Like so many bloggers, I needed a good creative outlet (in my case, to share stories about life as a recent culinary school grad and fledgling freelancer). And, like so many bloggers, things fortuitously snowballed with my work online turning into a community, then a few projects, then a studio, then a career. Long live the Internet!



Hi there —

About Victoria

Current San Franciscan, by way of New York, Los Angeles, Austin, and Geoje. Raised in Texas, but always thinks of California as home. Mom to Violet. Korean adoptee. A self-taught designer, with a background in marketing, and the culinary arts. Lover of photographs, the ocean, and ceramics. Bravoholic. Total typography nerd. (And data nerd too.) Believer in lifelong learning. Fascinated by the details — that's where the stories are.