Victoria McGinley is a creative entrepreneur with 10+ years' experience in digital design, creative direction, and digital marketing.

About the Studio

Since 2012, VMS has offered design and digital marketing services for content creators and lifestyle brands. With a primary focus in the growing influencer space, the studio's client roster has also included DTCs and professional service providers.

In 2017, Victoria co-founded EmPress themes, a WordPress theme and plugin shop. She remains a founding partner.


About the Blog

Formerly known as vmac+cheese, Victoria's been sharing her ideas and inspiration on her blog since the summer of 2008. Like so many bloggers, she started writing when she needed a good creative outlet — for her, it was a way to share stories about her life as a recent culinary school grad, and her adventures as a freelancer.

These days, while posts are intermittent, you'll find her writing about all things design, beauty, and culture, along with essays about adoption, motherhood, and SF.

About Victoria

Current San Franciscan, by way of New York, Los Angeles, Austin, and Geoje. Raised in Texas, but always thinks of California as home. Mom to Violet. Korean adoptee. A self-taught designer, with a background in marketing, and the culinary arts. Lover of photographs, the ocean, ceramics, and textile design. Bravoholic. Total typography nerd. (And data nerd too.) Believer in lifelong learning. Fascinated by the details — that's where the stories are.