Victoria McGinley is a graphic and web designer. The founder of VMS, she is currently the Creative and Brand Director for ChappyWrap.

About the Studio

For over a decade, VMS offered design and digital marketing services for content creators and lifestyle brands. The studio's client roster has run the gamut from digital influencers, to retail shops, to lifestyle services.

In 2022, after ten years of operating the studio, Victoria decided to make a change and jumped at the incredible opportunity to join ChappyWrap, a fast-growing e-commerce company in the home goods space. There, she's currently serving as the Creative and Brand Director.

About the Blog

Formerly known as vmac+cheese, Victoria's been sharing her ideas and inspiration on her blog since the summer of 2008. Like so many bloggers, she started writing when she needed a good creative outlet — for her, it was a way to share stories about her life as a recent culinary school grad, and her adventures as a freelancer.

These days, while posts are intermittent, you'll find her writing about all things design, beauty, and culture, along with essays about adoption, motherhood, and SF.

About Victoria

Current San Franciscan, by way of New York, Los Angeles, Austin, and Geoje. Raised in Texas, but always thinks of California as home. Mom to Violet. Korean adoptee. A self-taught designer, with a background in marketing, and the culinary arts. Lover of photographs, the ocean, and reading the same books over and over. Bravoholic. Total typography nerd. Total data nerd too. Believer in lifelong learning. Fascinated by the details — that's where the stories are. Will never say no to a glass of Champagne.