Victoria McGinley is a graphic and web designer. The founder of VMS, she also consults for top influencers and lifestyle brands.

About the Studio

VMS offers design and digital marketing services for content creators and lifestyle brands — whether you need a fresh new website, a full suite of marketing collateral, or someone to help you manage your design needs throughout the year. Founded in 2012, our client roster has run the gamut from digital influencers, to retail shops, to lifestyle services. What do our clients have in common, across all industries? Brilliant creativity, a rapidly evolving business, and good dose of passion for their work.

About the Blog

Formerly known as vmac+cheese, Victoria's been sharing her ideas and inspiration on her blog since the summer of 2008. Like so many bloggers, she started writing when she needed a good creative outlet — for her, it was a way to share stories about her life as a recent culinary school grad, and her adventures as a freelancer. These days, you'll find her writing about all things style, design, beauty, and culture, along with personal essays about life in SF. Check it out!

About Victoria

Current San Franciscan, by way of New York, Los Angeles, Austin, and Geoje. Raised in Texas, but always thinks of California as home. Mom to Violet. Korean adoptee. A self-taught designer, with a background in marketing, and the culinary arts. Lover of photographs, the ocean, and reading the same books over and over. Total typography nerd. Believer in lifelong learning. Fascinated by the details — that's where the stories are. Will never say no to a glass of Champagne.