The scope:

  • Identity Design
  • Blog Design
  • Collateral

The scoop

Date: Winter 2015
Goals: Explore the brand’s “edgy and irreverent” side by creating a new identity and site design that felt modern, editorial, even avant-garde. Functionally, create a magazine-style blog that would allow older content pieces to still live on the home page, long after their publication date.

Tomboy KC | site design by Victoria McGinley Studio