The scope:

  • Identity Design
  • Blog Design
  • Collateral

The scoop

Date: Spring 2015; ongoing
Goals: Refresh the brand identity to better reflect the calm, feminine, and preppy vibe of the client’s aesthetic; simplify the existing site map and layout to something user friendly and easy to manage. Since late 2016, VMS has served as the in-house design and development team for Lemon Stripes.