The scope:

  • identity design
  • website design
  • collateral

The scoop

Date: Summer 2017, ongoing
Goals: Since its founding in 2012, Victoria McGinley Studio has been proud to partner with the development studio Elembee for the majority of our custom WordPress builds. A few years ago, Elembee founder Lisa Butler and Victoria began discussing the launch of a pre-made WordPress themes shop, which could offer many of the unique features we create for custom clients all in ready-made, easy-to-use themes. The result was <em>press themes, which launched in 2017. In additional to designing the <em>press e-commerce site, blog, and all marketing collateral for the business, VMS designs all products for the shop (check out our currently available themes here).