“We need a transitional color out of the neutral black & white palette of 2012-2015 and this bridges the gap quite nicely. Sort of a neutral, but not really.”
For as long as I’ve designed websites, it’s been common for clients to request a neutral palette, with pops of pink. But, interestingly, over the last 18 months and change, the shade of pink everyone wanted shifted. Whereas before clients might want a deeper, saturated pink, or perhaps something unabashedly bubblegum and girly, now the call comes loud and clear: blush. Specifically, a muted, dusty shade of blush. A few clients recently requested a blush so dusty that it veered more towards nude or even mauve. A few weeks ago, I came across this article, about how millenial women are so in love with this color right now. It’s really interesting! My favorite observation from a commenter was the above quote (since deleted, oddly).
Ironically enough, I don’t veer towards pinks naturally, but these muted shades? I totally dig. I think it’s because they bring so much warmth to black/white/grey palettes (where I often feel at home), but there’s so much variety within the spectrum of “dusty blush” that I haven’t gotten bored of it…yet. “A spectrum of dusty blush?” you ask. It’s true! Observe the below variations I found in the wild:
Have you been noticing dusty blushes everywhere too? Do you find yourself drawn to products or imagery with this shade, like me? WHY ARE WE ALL WIRED THIS WAY?