Crushing On: AYR

Clothes I want to wear, all year round

brand to know - AYR | victoria mcginley studio ayr the always top

Alright, so I feel like I’ve been living under a rock, but recently I saw an ad in my Facebook news feed (ugh, they do work!) about this new-to-me brand called AYR. A bunch of my friends had already liked the page, the photo styling was rocking, and I’m pretty sure I wanted the shirt that was being featured. Remember how in last week’s Answers post I was talking about how inspiration typically comes just by surfing around the internet? AYR is a perfect example of that. I clicked through and was insta-inspired…and I wanted everything!

If up until last week you’ve been my roommate under said rock, AYR stands for All Year Round. The label describes themselves as “a label for women who can’t be labeled,” making “slow fashion, fast.” One quick look at their Essentials round-up, and I was in love. As I said to Joe, scrolling through this page is basically like looking at how I dress on a daily basis (or at least, wish I could dress 100% of the time): lots of neutrals, elevated basics, classics with a modern twist. I’ve been all about building an easy mix-and-match “capsule collection” style wardrobe over the last 18 months, and there was so much at AYR I wanted to add to the mix. Of note:

Their outerwear looks lovely! I can’t tell you how long I’ve been looking for a simple camel coat like this one, and spotting AYR’s “robe” version had me wishing we could skip the summer and head right into October. I would find many an excuse to wear this gorgeous silk trench dress, which (genius!) doubles as a lightweight coat too. The beautiful silk Atlas top is totally the type of thing I like to wear daily — easy and comfortable for working at home, but throw on a pair of dark jeans or black cigarette pants, and you’re ready to meet friends for drinks. And this linen blazer is the type of easy piece I’d wear to death in the summertime (I might still order it, since SF’s traditional indian summers mean this one would see a lot of use into the fall).

ayr outerwear | victoria mcginley studio ayr silk ternch dress | victoria mcginley studio cute outfits from ayr | victoria mcginley studio

AYR also carries some good lookin’ denim. I LOVE that you can select your inseam size along with your waist size, because for a short gal like me, “ankle” denim always equals regular length denim and regular length denim equals a trip to the tailor. They have a program where they’ll send you three sizes of their popular “The Skinny” jeans, each for $1, then you send back what doesn’t fit. Cool.

Was AYR on your radar? What are your favorites from the collection?

ayr striped easy shirt


My AYR Favorites:

The Always Top   ·   The Embassy Blazer  ·   The Draft Jacket  ·   The Rumpled Blazer  ·   The Robe in Nightshade   ·   The Robe in Camel  ·   Le Kitten  ·   The Silk Trench Dress  ·   The Mix Tape Sweater  ·   The Zippy Skinny Jeans  ·   The Echo Tank  ·   The Slim Trouser  ·   The Atlas Top  ·   The Textured Trouser Short  ·   The Striped Easy Shirt

Leave a Comment


  1. 6.28.16
    Erica said:

    I discovered AYR a few years ago and have a pair of their coated denim jeans. They’re no longer available and I’m so glad I got them when I did. I’m not ready to invest $100’s in a pair of leather pants and my AYR jeans still fit and look great years later. Between AYR and Guyana, I could built my perfect neutral loving wardrobe (with a little J. Crew, Madewell and Club Monaco thrown in too)!

    • 6.28.16
      Erica said:

      Oops, that should be Cuyana. Auto-correct fail!

  2. 6.28.16
    Maria Fernanda said:


    I’m also in love with everything A.Y.R.; I think Who What Wear did a story featuring some of their clothes a couple of weeks ago.

  3. 6.28.16
    Cory said:

    Dear lord…why did you have to tell me about this? My credit card was much better off when I was ignorant.

  4. 7.5.16
    Rose said:

    I’ve been watching them for a year or two now, but just recently made my first purchase, a pair of their jeans. I love them & the concept behind the store!

    • 7.6.16

      I’m thinking of doing jeans too. I really, really love the mix of lengths and that I can actually get a proper ankle jean if I want!