The scope:

  • identity design
  • blog design
  • collateral

The scoop

Date: Fall 2016
Goals: After a few years of blogging, Alyssa felt her online identity had truly found its stride, and her pre-made theme with limited customization options was beginning to hold her back. VMS worked with her to develop an ultra-feminine, elegant, and glamorous online identity. The work included a new logo suite, as well as a brand new website, chock full of engaging content features such as shoppable outfit galleries, extensive travel guide features, and more calls to action that allow users to discover older content. Conversely, with many users arriving to her site via organic search, the new menu features invite these users to stay on-page and see what else Alyssa has been up to!