The scope:

  • identity design
  • blog design
  • collateral

The scoop

Date: Summer 2016
Goals: As a working sommelier, Rachel was interested in developing a new wine blog that would serve as an educational destination for individuals new to oenology. Translation? In Pursuit of Terroir needed a chic, luxe aesthetic that could appeal to young professionals interested in learning about wine, but was equal parts approachable, simplified, and fun. VMS worked with her to develop a comprehensive content destination site featuring daily blog posts, a wine glossary for users to search terminology, and regional wine guides to help users explore growing regions around the world. Site launching soon!