In Pursuit of Terroir

The scope:
- identity design
- blog design
- collateral
The scoop
Date: Summer 2016
Goals: As a working sommelier, Rachel was interested in developing a new wine blog that would serve as an educational destination for individuals new to oenology. Translation? In Pursuit of Terroir needed a chic, luxe aesthetic that could appeal to young professionals interested in learning about wine, but was equal parts approachable, simplified, and fun. VMS worked with her to develop a comprehensive content destination site featuring daily blog posts, a wine glossary for users to search terminology, and regional wine guides to help users explore growing regions around the world. Site launching soon!