The scope:

  • identity design
  • blog design

The scoop

Date: Spring 2017, Spring 2018
Goals: Create a cohesive brand identity for three separate but related content properties: Honestly WTF, Honestly YUM, and Honestly FIT, as well as the parent company of the trio, Honestly Media. VMS relied on color to highlight each website’s unique identity, paired with similarly styled wordmarks to unify the media family. Variations in type further distinguished each brand’s unique characteristics, content, and voice, yet each pulls from the same font family to emphasize cohesion. A new website for Honestly WTF was designed by VMS and launched in the late spring of 2018 — check it out with the link on the right.