The scope:

  • Identity Design
  • Blog Design
  • Collateral

The scoop

Date: Spring 2016
Goals: Eva had previously been blogging on a simple, pre-made template that didn’t have the flexibility she needed to accommodate her diverse content verticals and a frequent posting schedule. More importantly, Eva needed a custom site that could capture her fun, happy, super colorful aesthetic! VMS created a new home for Happily Eva After that reads more as a lifestyle content destination than traditional blog, with plenty of places for Eva to leverage sponsored content, useful travel guides, shopping links, and more. Users can easily find content verticals that interest them, and get lost browsing Eva’s essays on motherhood, living tips, and style.