The scoop

Date: Winter 2016, ongoing
Goals: Originally, VMS was tasked with creating a new kind of food media site with content centered around themes versus recipes, which also reflected the company’s approachable, fun vibe, appealing to the novice cook. Today, Confetti Kitchen is known for crafting targeted, interactive events for food brands and influencers. As the Confetti Kitchen brand has evolved, VMS has served as the company’s partner through multiple web design and messaging changes, inclusive of launching a separate “studio” site specifically geared towards CK clients.