Date: Fall 2016
Goals: It was a classic blogger conundrum: what to do when you’re ready to let go of your original blog brand, and launch something totally new? VMS worked with Hallie to establish a new identity based off her previous style blog, corals + cognacs (which she had been writing for over 6 years). The aim with her new site — Among Other Things — was to better showcase her diverse content verticals, while still maintaining the same chic, fun, and modern aesthetic of her previous brand. VMS also modernized the overall feel of the brand identity elements, to make it reflect Hallie’s approachable, current, city girl vibe.