The scope:

  • identity design
  • blog design
  • media kit
  • collateral

The scoop

Date: Summer 2017
Goals: Re-branding a business is always a big undertaking, especially when you’ve been operating under two different business names. For this project, one of the key goals was to unify the Alyson Haley Instagram brand with an existing blog, which was previously named Sequins and Things. The previous version of the site had been launched years before, and with this update, VMS designed extensive interactive shopping and content features. The result ensures that readers have a ton of content to play with, and can easily find new features to explore each time they visit the site. A fresh, cheerful color palette updated the look and feel of Alyson Haley and is a perfect compliment to Haley’s travels around the globe!