Announcing: Victoria McGinley Studio + Blog

Big news. Huge, even.

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victoria mcginley studio

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I have waited SO long to write that post title, you guys. Today, I’m very excited to share the news that I’ve decided to put both my blog (vmac+cheese) and my design and consulting studio (Vivaleur) under a single name — my own. Get ready for the launch of the new! Here are the details: 

I can’t believe it, but today will be my last post here on vmac+cheese (read yesterday’s post if you want the full, mushy backstory. Sob.). In the interest of keeping my sanity and ensuring a clean transition, I’ll be taking next week off from blogging, as we finish up development of the new website. You can expect blogging to resume on August 18.

Similarly, Vivaleur will be transferred over to the new site on August 18th as well. The best part? Everything will be in one place. You can visit to check out all my services, learn about how I work with clients, and view recent projects. Fun!

But what about the blog!, you ask. The blog will be embedded into the site, and you’ll be able to visit to read posts. While I’d encourage you to update any bookmarks you have, the good news is that all old links should redirect to the right place (fingers crossed!), so if you forget to update from or if you click on a link to one of my old posts via Pinterest, you should still end up where you’re supposed to on the new site. I heart technology.

So other than the company and URL and website design, what else is changing? Only a few things. I likely won’t be posting 5 days per week anymore — it’s just rough investing all that creative energy on the blog when a lot of times, my clients need it. My best guess is I’ll move to a 3 day per week posting schedule, sometimes more, sometimes less. My social media accounts will all be updated too; you can keep up to date as those switch over in my Quick Follow Guide down below.

Things that won’t be changing? I’ll still be posting original recipes (and how — wait ’til you see my new Recipe Box feature on the new site!). I’ll still write about things I love, great style finds, real life events and observations, random things that inspire me, and ridiculously fun websites and articles that I find online. I still want to hear from you, and I still want to foster the same wonderful community that’s been here on vmac+cheese — the site will just look a little different, that’s all (but don’t worry, I’ve kept the design easy to read and follow). The heart and voice of this blog won’t change. It’ll still be me, I promise — just with some additional talk about design work and business insights every now and again!

Finally, I wanted to send the most heartfelt thanks to all of you who left such kind comments (or even sent kind thoughts!) on yesterday’s post. They really meant a lot and everyone’s support makes this whole transition a lot easier! The older I get, the more true it becomes that the only permanent thing is impermanence; with that in mind, I’m so excited to start this new chapter in my professional life and to have you along for the ride. Welcome, buckle up, and let’s toast with margaritas. Happy Friday and I’ll see you on the 18th!


The Victoria McGinley Quick Follow Guide

Twitter: @victoriamstudio  |  Pinterest: @victoriamstudio  |  Instagram: @victoriamstudio_  |  Google+: @+VictoriaMcGinley  |  Facebook: Coming Soon!  | BlogLovin’ Follow Page: Coming Soon!  |  RSS and Feedly URL: |  Email:  |  Newsletter Signup

New Studio URL:

New Blog URL:

Photographs in this post by Rebecca Dale Photography

Leave a Comment


  1. 8.8.14

    Great idea to consolidate, and with such a lovely name, why not use it? Congrats on finding a way to streamline your life. Thirty…and your blog sounds all growns up!!

  2. 8.8.14

    I am incredibly happy for you! You are so talented and have been such an inspiration to me. I look forward to more inspiration in a new and wonderful way. What a great way to bring in the weekend! :)

  3. 8.8.14

    Congratulations! I can’t wait to see your new site and continue following along with all your endeavors!

  4. 8.8.14
    Rachelle said:

    SO excited for you Victoria. YAY!!

  5. 8.8.14

    This is so exciting and I can’t wait to see the new site! I think it completely makes sense to have everything under one name and I definitely understand wanting to scale back for the sake of your sanity :)

    I love your blog and I’m looking forward to this new chapter!

  6. 8.8.14
    Usha said:

    Congratulations Victoria! Hope the move next week goes without a hitch x

  7. 8.8.14

    Congrats!!! I kind of had an idea when you emailed me :) Can’t wait to check out the new website.

  8. 8.8.14

    Congrats! Cant wait to see the reveal!!

  9. 8.8.14

    Gah, I seriously can’t even explain how excited I am for you. Onward and upward! Also, your logo is totally kickass (so you know). XOXOX

  10. 8.8.14

    Congrats!! How exciting! I can’t wait to check out the new site.

  11. 8.8.14

    Congrats! I’m so excited for you! I cannot wait to see the new site design. :) xo

  12. 8.8.14
    Andrea said:

    Makes complete sense! I’m so excited. See you at the new site. :)

  13. 8.8.14
    Joyce said:

    Congrats! This is so exciting and sounds like the perfect next step for you. I’ve followed Vmac for a long time and am looking forward to the new site as well! Best of luck! xxoo

  14. 8.8.14
    Kodi said:

    Whoohoo! Excited for you!

  15. 8.8.14
    Joy said:

    Congratulations, Victoria! I’ve made a similar move (less blogging, more freelance work), and it’s really been fulfilling. I’m glad your blog will still be around and I look forward to continuing to fawn over all of your posts. Sending lots of luck for your new site! xo

  16. 8.8.14
    Karen in Austin said:

    I’m so proud of you! Congrats and it’s an excellent and well-thought out business plan. To be expected from a USC grad (channeling my dad on that one). Hugs from Texas.

  17. 8.8.14

    Congratulations!! So excited for you and cannot wait to see the new site!

  18. 8.8.14
    Rebecca said:

    Congrats!!! All makes so much sense. Sending you good thoughts as you enter this new chapter. xx

  19. 8.8.14
    India said:

    Awesome! I’m so happy for you! I can’t wait to see the new site design! xoxo

  20. 8.8.14
    Maria said:

    This is amazing! I am totally digging your new logo! I signed up for the newsletter, so I am awaiting the official launch. Lots of good vibes your way!

  21. 8.8.14

    Such great news! I couldn’t wait to check your blog today to find out the second half of your news from yesterday. This is awesome! :) Super excited for you!

  22. 8.8.14
    ame said:

    Awesome! Congrats on the new site, and I LOVE the new logo. Can’t wait to see the new rollout. I just updated the referral link on my blogroll, also.

    It IS hard to maintain a 5-days-per-week content schedule, especially when you’re running your own businesses plural, so I do not blame you one bit for trying to get it all under one umbrella!

  23. 8.8.14
    Kira said:

    Fantastic!! Love your logo, and looking forward to reading everything in one place! Congratulations, bravo.

  24. 8.8.14
    Jor-El said:

    Victoria! So happy to hear that you’ve been courageous enough to keep creating your dreams and helping so many folks along the way. I can’t wait to see the new site!

  25. 8.8.14
    Julia said:

    Victoria this is so exciting! I’m so happy for you. I knew based on your post yesterday that you’d be doing something that was right for you and this sounds like exactly the change you need. I love that you’re going to still blog because your posts are so influential. But the fact that you’re combining everything is so fantastic because it is all aspects of YOU and why not have that all in one place. I look forward to seeing everything on the 18th. Congrats lady! xo

  26. 8.8.14

    Congrats! The site looks great so far and I can’t wait to see the final product! xo

  27. 8.8.14
    Natalie said:

    You are one amazing woman, V! I so admire you. Watching your journey and seeing how you and your business(es) have evolved has been so inspiring to me. You provide such a great balance of fun, thoughtful, and honest content. I love that you always remain truly authentic no matter how much you grow. And you are one of the most generous people I know. Miss you tons. Sending you a huge hug and so much love!

  28. 8.8.14
    Chelsea said:

    So so exciting!

  29. 8.8.14
    Ashley said:

    LOVE the logo!

  30. 8.8.14
    Lolly said:

    This makes me so happy to read, V! Way to handle it and create a situation that will work best for you, your happiness, and your career – :)

  31. 8.8.14
    Sejal Bhima said:

    Yay! So excited to see it!!

  32. 8.9.14
    Ashley said:

    CONGRATULATIONS! I hope we get to debrief more after August 18 too. :-)

  33. 8.9.14
    Chedva said:

    Congrats, Victoria! What an exciting time – looking forward to the new site.

  34. 8.10.14
    Sara said:

    Congrats! I’m so excited for you, and hope that this relieves a lot of stress! Looking forward to seeing your new site!

  35. 8.11.14

    Congratulations, Victoria! This is exciting :) I’ve always loved reading your blog and I can’t wait to see the new site!

  36. 8.12.14
    Julia said:

    I CANNOT wait to see the new full design. So proud of you!

  37. 8.12.14
    Juliana said:

    Congratulations, Victoria! I think this is a great move for your business, your followers, and your sanity! I can’t wait to see what’s in store at!

  38. 8.13.14

    Congrats babe!!!
    I’m so happy
    Maggie D.
    The Indian Savage diary

  39. 8.13.14

    This is so exciting! Congrats! :)

  40. 8.13.14

    So admirable! I cannot wait to see the full design! Great job, V!

  41. 8.18.14
    Kate said:

    absolutely beautiful, victoria! it’s so sweet, sophisticated and modern – congrats! xx

  42. 8.19.14
    Laurence said:

    Congratulations Victoria. Your website is beautiful and very appealing., sophisticated and elegant yet simple and clean. You must be proud … and relieved now! Bravo !