You know that saying “Dont judge a book by its cover”? I’m usually pretty good about it…but when it comes to beauty products, I totally judge by the packaging. You almost can’t help it, right? Of course, once a product has caught my eye, I always stealthily turn the box or bottle over to check out the ingredient list and assess how natural it is. So maybe I judge the books less by their covers and more by what the summary on the back has to say!
Aesop has definitely been a brand whose ‘cover’ caught my eye. I’ve always been intrigued by their minimalist, modern, almost chem lab-style packaging. They sell at Barney’s and their own stores in NY and SF, but I’d never splurged on trying them. Thanks to the awesome website Rank & Style (more on that fabulousness in a sec), I recently got the chance!
Faves? The Parsley Seed Toner and the Primrose Masque, fo sho. If you like things that smell herbaceous and delightfully vegetal, the parsley seed line is totally up your alley — nothing is overly perfumey or cloying. The smell of many of Aesop’s products could almost be described as medicinal, but I mean that in a good, day spa way, not in a cough syrup way. I like the way the toner really softens the skin (and preps it so well for moisturizer). The Primrose Masque also smells divine — like blooming rose geranium, and well, primrose. The masque does everything you’d hope it would do, and makes your skin soft and smooth and for me, seems to make moisturizer work better. Plus, when you apply it, it feels a lot like clay or yogurt, and is very cooling (I almost regret not having a bottle of this around earlier in the summer!). Aesop’s products aren’t 100% natural, but they omit many notorious ‘dirty’ ingredients like parabens (and many of their products, like their Parsley Seed Facial Treatment are completely natural and plant based).
I was familiar with Aesop but really got turned on to their specific products by clicking around on Rank & Style, specifically their toner and natural face mask lists. Are you guys familiar with this site? It’s actually kind of genius! Here’s how it works:
The entire site is comprised of top ten lists, about anything and everything style and beauty. It’s especially helpful if you’re just getting in to natural beauty and need to find some recommendations (beyond these parts, of course!). Want to know some great natural conditioners to try out? You’re covered. Need to know about organic moisturizers? Done and done. There are lists about beauty products, shoes, bags, fun stuff. You cycle through the lists, and each lists the major product features, customer feedback, and (hallelujah) the price point. In my case, it’s not like I run out and buy high end products like Aesop everyday, so it’s great to be able to search around on their site and find an item that’s the right fit at the right price. But perhaps best of all, each product also features a listing for where you can find it online, so you can click through and do a little price comparison. You can stop by the R&S site any time to see what lists they’ve cooked up, or sign up to receive their emails to get their top 10 lists straight in your inbox.
I discovered and got to try Aesop thanks to Rank & Style, and today, some of my other fave bloggers are sharing items they discovered. Be sure to stop by Liz, Erika, Jen, Tina, and Sally & Molly‘s blogs to see what they found on R&S!
I pride myself on being good at sniffing out great new beauty brands, but I have to say — clicking through Rank & Style’s lists is addictive. I can’t wait to see what other natural beauty finds I might be missing out on!
The Full Disclosure: This post was sponsored by Rank & Style, and the items provided herein were gifted by R&S and Aesop. However, all opinions are totally my own, and in case it wasn’t obvious, I was so excited to work with both R&S and Aesop because I think the former has come out with a really cool way to shop, and the latter has been on my ‘must try’ beauty list for ages! Images by Victoria McGinley for vmac+cheese.