What does luxury mean to me? If you’d asked me this question a week ago, in all honesty, I think I would’ve given you a different answer. Since then, I’ve been reading the book Deluxe: How Luxury Lost Its Luster, as recommended in Becca’s BTS. And it’s kind of changed my opinion!
This book is fascinating. Seriously. One of the most compelling non-fiction books I’ve read in a while. It’s a history lesson, a business book, a culture book, and a fashion book all in one. It discusses every aspect of the luxury industry — the clothes, the perfumes, the bags (oh, the bags), and how each major design house got started (i.e., how they used to be) to how they evolved into global brands. It explains why a Birkin might actually be worth the cost, why these days most handbags are, in fact, NOT made in Europe (it’s more likely you’re buying machine made goods from China that are glued together. Seriously.), and why designers who had no roots in fragrance were pushed into creating them. It even discusses the rise of the personal stylist, featuring none other than Rachel Zoe, who was interviewed for the book long before she ever became a reality star.
Before reading this book, I would’ve said luxury meant one of a kind. High quality. Handmade. An item that’s storied, or has history. This book has definitely turned many of those perceptions on their head! Does it mean I won’t still lust after a gorgeous, designer handbag? No. It just means I have to come to terms with the fact that I’m what the book defines as middle market. Read it and you’ll understand!
My overall review of this book? Two very enthusiastic thumbs up. Fine holiday fun! It’s easy to read, the sections flow seamlessly into one another, and trust me, you will definitely learn something. I’m about 75% done and can’t wait to keep reading! Get your copy here.
So, what does luxury mean to you? Tell me below, but if you read this book, be sure to tell me if it changes!