Let it be known that 2012 is the year of women following their dreams! My dear blog friend Tamra announced the launch of her wedding and event planning company Ever Swoon late last year…and tomorrow is the official launch day! Ever Swoon is built on the foundation of “passionate planning, extraordinary experiences and life celebrated.” If you know Tamra, you know that just about sums up her larger than life personality!
In between her tying up all the loose ends before launching, I caught Tamra on the phone to ask her a few questions about the new business…
Describe Ever Swoon in five adjectives: passionate, integrious (my new fav word, an adjective for integrity), intuitive, affable, and spirited.
Why did you decide to launch this company?: I wanted to fill my life with things I’m passionate about. I felt as though I’m good at what I do and I want make a difference in brides’ lives. I’ve been [helping plan weddings] for friends and friends of friends for years. I always hear about women who have bad experiences and it kills me. I want to make sure no woman ever has a bad experience again.
Favorite Champagne/Sparkling Wine?: Veuve Clicquot. The first Champagne I ever shared with [husband] Michael!
What most excites you about launching Ever Swoon? Being able to live out the dream and pursue my passion as a career. And, obviously, changing girls’ experiences and allowing them to have the happiest day of their life. Everybody deserves that.
What about Bella?? You’ll be blogging at the new sister blog to Ever Swoon, Studio Swoon, beginning tomorrow. Will she be making appearances there? Absolutely! It wouldn’t be genuine if I didn’t because she’s such a big part of my life. Studio Swoon will still have my voice and photos of Bella, but it will focus on celebrations and style, while still including some of my personal lifestyle as well.
What’s your favorite feature on the new Studio Swoon blog? The new series ‘Love Stories’ — it features people’s weddings, proposals, or engagements!
Be sure to stop by Ever Swoon and Studio Swoon tomorrow and show Tamra some love! You can also find her on Twitter, and tomorrow, use the hashtag #dancetildawn to send her your thoughts on the new site.
In closing, let the record also show that Tamra’s husband bought her those sequined pants in the above photo as a surprise. Kiiiind of amazing.