New obsession: Juice Beauty Antioxidant Serum

New favorite product alert! Last week, a sweet reader named Aeshna recommended that I try a moisturizer from the Juice Beauty collection. I’ve been wanting to try Juice products forever — I’ve heard all kinds of amazing things, and have eyed them a few times at Sephora, but never bit the bullet.

Then, last weekend, I spotted a big collection of Juice goodies at my local Whole Foods. While I wasn’t looking for a moisturizer, one thing did catch my eye — the antioxidant serum. I am such a sucker for “in-between” products like this (that is, you typically use them in between cleansing and moisturizing) because they can add that extra little jolt to get your skin looking super good.

I’ve been using the serum since Sunday, both in the morning and in the evening and I’m in LOVE. The product smells fruity and well, juicy, but without being too sweet and cloying, and it has no added fragrances. It has hyaluronic acid in it (which I’ve talked about over here), along with lots of organic oils and extracts to give your skin a huge dose of antioxidants. The texture is thin, but not so thin that it runs everywhere. While it feels a bit sticky going on, the serum soaks in almost immediately. I’d say it’s less than a minute between application and being ready to add moisturizer.

And the results? Smooth, firm skin that glows. I’ve noticed my skin has held moisture better throughout the day too. Each bottle will set you back about $45, but quite honestly, you only need a couple drops to cover your entire face, so it should last a while. Double that if you decide to only use it once a day.

You can get it here or here, or at Whole Foods, too. Juice also makes a soothing serum for sensitive skin, and a blemish clearing serum for troubled skin. Check them out — maybe they’ll be just the thing for you.

Leave a Comment


  1. 11.3.11

    I love hearing about new products — this looks amazing. I must try it soon!

  2. 11.3.11

    Yep, definitely buying this when I get to Sephora! Mmmmm. Juicy.

  3. 11.3.11
    Aeshna said:

    I knew you’d enjoy it Victoria!
    I live in India, and we don’t get Juice Beauty here, so I have to order my stuff from Hong Kong . . . but it’s so worth it.

    Love your blog, as always. Let me know if you need an India correspondent :)

    • 10.30.13
      drishya said:

      hi aeshna,
      i am drishya here,could you let me know as to how to order for juice beauty in india.. iv been trying to as well ..i live in banaglore.

  4. 11.3.11

    Smooth, firm skin that glows. Does it make me look 22 also? :)

    • 11.4.11

      Maybe. I did get carded at Happy Hour on Wednesday. Blame it on the serum? : )

  5. 11.3.11

    Fantastic post Victoria. Thank you so much! We love that you love it (it’s one of our favorites around here too)! And did you know we’re based in the Bay Area too? :)

  6. 11.3.11
    Aeshna said:

    Lauren, please bring Juice Beauty to India!

  7. 11.4.11
    rooth said:

    Nice, I’ve always wondered if this line is as effective as it touts. Thanks

  8. 11.5.11
    Lauren said:

    never heard of this line of products before!

  9. 11.8.11

    Interesting – I may have to give this a try.

    – Sara @ Gameday Stylist

  10. 12.21.11
    Addy said:

    I have really sensitive skin so this product makes my face a little too red. I’ve tried Andalou Naturals Fruit Stem Cell Revitalize Serum, which is AMAZING! It’s also a lot cheaper:)