The scope:

  • Identity Design
  • Blog Design

The scoop

Date: Spring 2016
Goals: The studio was tasked with giving Think.Make.Share, Hallmark, Inc.’s company blog, a major facelift. Partnering with Hallmark artist Lynn Giunta, VMS completed the blog site’s brand identity by building out a bright, cheerful color palette and modern-yet-whimsical font system to compliment Lynn’s hand-lettered logo and brush script font (created specially for this project!). With an interactive layout that allows the company to highlight artists, DIYs, videos, and behind the scenes stories, the identity and site design is a fresh take on a legendary American brand.

Think Make Share blog by Hallmark | web design by @victoriamstudio