On: The Nuts and Bolts
- What would you say you do here?
- How do you accept payment?
- What are your payment terms? When will I be billed?
- What's the client onboarding process like?
- How do I get on your waitlist?
- Wait...I thought the studio offered Photoshop Tutorials. Do you not offer those anymore?
- And are you still offering consulting services?
- Do you have any free blog resources you can recommend?
On: The Design Process
- What platforms do you design for?
- I'm new to WordPress and need a host. Do you have host server recommendations?
- What can I expect this to cost?
- I’m so confused about the difference between WordPress.com and WordPress.org. Help!
- Do you assist with smaller design projects, like helping me with just a logo or creating an item for my blog's sidebar?
- I’m having issues with my blog/website. Do you offer tech support?
- Am I allowed to keep the files you’ve designed for me for my own use?
- I’m interested in having a media kit/sales sheet designed for my business. Do you have an examples of kits you’ve designed?
Victoria McGinley Studio is a boutique graphic and web design studio that specializes in helping small businesses in the creative and lifestyle spaces. While the studio can assist you with a whole bunch of graphics needs (including creating logos/identity suites, a website, and marketing collateral like business cards, sales/line sheets, or media kits), at the core of our work, we really like to help make you look good online! If you’d like to see more of what we do, be sure to stop by the studio Portfolio, and learn more about Victoria here.
Invoices are sent digitally via Freshbooks, which allows you to pay through PayPal or with the credit/debit card of your choice. The studio can also accept a personal check for certain projects, with prior approval.
Your proposal and Client Service Agreement will discuss the payment terms in detail, and we’ll let you know when you’ll be invoiced via email. Typically, all projects are billed in two increments, with a 50% deposit due at the time of contract signing. The notable exception is with media kit designs, which are typically billed in full before work begins. For all projects, you will need to submit your deposit in order to hold your place on the studio’s design calendar.
Web design projects will receive a customized proposal, once we learn more about your project and all your needs. The goal of such a customized proposal is to walk you through the studio’s design process, and also break down how your budget is allocated. This way, you can prioritize as needed! Once the proposal is accepted, you’ll receive a project confirmation email, Client Service Agreement (a fancy way of saying “a contract”) and a deposit invoice. After those items are taken care of, you’re officially a design client!
Check this page to view current availability. Clients are generally accepted on a first come, first serve basis (and assuming that we’re excited about your project, too!). You’ll need to submit your deposit in order to secure your place on the design calendar. Because of our size, we can typically only work on a small number of projects per month, and the number of projects accommodated may also vary at different times of the year.
A word of advice: when you submit an inquiry, be sure to provide as many details as you can about your design project, which can help expedite the client intake process and help us each determine if VMS will be a good fit for you (in other words, it can help you get on the list faster!). Note that submitting an inquiry does not automatically secure your place on any waitlists.
As of 2016, the studio is no longer offering blog consulting services. That being said, when talking through the goals for any website design, it’s inevitable that the topic of strategy will come up. If you are a design client with the studio, consider yourself a pseudo-consulting client in that regard!
The vast majority of our web projects are built on WordPress.org. For clients interested in e-commerce, we design for Shopify*, as well as WooCommerce. Please contact the studio if you have a specific e-commerce platform in mind, as it may be an option.
While we do not design for SquareSpace or Blogger, if your current website lives on either of those platforms, we are able to assist you with migrating your site to WordPress as part of your web design package.
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Yes! We often recommend clients sign up with FlyWheel*, which offers a managed WordPress hosting service, fantastic customer service, great security features, and real time updates. However, managed hosting plans such as FlyWheel do tend to cost a bit more — though as we’ve found with clients time and again, when you really need it, there’s nothing like great customer service from a web host, and unfortunately, you often get what you pay for.
That being said, if you’re just starting out, a host like BlueHost* is a great option. It’s affordable, easy for developers to use, and reliable. On the flip side, established sites with high amounts of traffic or who have significant memory and storage needs could benefit from using a host such as Media Temple*. In addition to dedicated server plans, Media Temple also offers WordPress specific hosting, so you don’t have to worry about updates. I’ve also heard great things about A Small Orange!
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Oof, the million dollar question (ok, not literally!). To be honest, it all varies so much based on your particular design needs, the nature of your website, the size of the design build out — so many things! For a general range though, most of our blog sites start at an average rate of $5k for design and development, and scale up from there based on the level of customization and number of templates that are being created. The size and scope of the identity design (for example, are we creating one final logo, or three?) can also impact the overall cost. Our rates reflect the amount of time, care, customization, and personal attention we strive to give all our clients.
All that being said, we highly recommend contacting the studio so we can discuss your specific needs, vision, and create a customized quote. You can get in touch here.
Yes and no. Due to the nature of how the studio’s projects run, and time constraints, we prefer not to take on a la carte projects such as creating individual widgets or feature pieces for blogs and websites. However, in some cases, we do take on brand identity design projects if you’re in need of a full suite of pieces for your company (such as multiple logos, stationery, business cards, and other marketing materials). If you are a previous or existing client interested in a la carte services, please get in touch as we are happy to assist you with these items!
Web design packages all come with two weeks of support after installation. Either Lisa or Victoria can typically help with basic troubleshooting issues, especially if it’s just a matter of showing you where certain things live and how they work on your site. For ongoing maintenance, you can get in touch for hourly rates. Beginning in 2017, we are also working to create quarterly maintenance packages for clients, so stay tuned for the launch of this program!
For style/lifestyle bloggers, we also recommend checking out Chloe Digital, which offers wonderful maintenance plans.
In a nutshell, yes. You’ll own the rights to your brand art, but we just ask that you not alter anything significantly without letting the studio know first. For websites, we also ask that you keep a site credit on your site, as designed. Things like custom templates or graphics should not be re-sold or shared without written permission first. For media kits, the kit price includes Photoshop files that will allow you to update text within the document, so that you can revise your media kit as your blog grows!
Yes! Please check the VMS portfolio page. You can sort projects by ‘media kits’ along the top filter to see plenty of examples.