Ok, I’ll cop to it: this isn’t a rave review of any particular new beauty product. In fact, I haven’t had the pleasure of trying anything from Herbivore Botanicals yet (chalk it up to a medicine cabinet that’s currently overflowing, trying to use up products I already have, and secretly waiting ’til I have a bit more storage space in San Francisco). But do you ever come across those brands that have you so captivated from their philosophy, product line, and packaging (!) that you know it’s probably going to be a home run? That’s how I feel about Herbivore.
I started coming across images of Herbivore packaging on Pinterest sometime last year. Funnily enough, they would always spark my interest from a design perspective, and I never really stopped to explore the products behind them. Happily, when I was sourcing brands that produced charcoal beauty goodies, I re-discovered Herbivore in a product capacity, and I’ve been crushing on them hardcore ever since. This is one of those product lines where you absolutely want to try everything — which keeps getting harder, because I feel like every time I stop by to peruse their site, even more products have been added to the mix!
Based out of Seattle, Herbivore has completely exploded in the last few years, selling a huge array of products for both face, body, and even a men’s line. The clean, modern aesthetic of the package labels? Amazing. Totally all-natural, non-toxic beauty products? Ohhhh yes. Founders Julia and Alex emphasize that the company doesn’t use any fillers in any of their products, meaning virtually every ingredient in an Herbivore product is an active one. As they write, “This results in pure, highly concentrated and effective formulas that are a rarity in the skin care and cosmetics world today.”
My need-to-try picks? I’m intrigued by some of the aroma inspirations behind Herbivore’s products — specifically anything jasmine, which is one of my favorite scents ever, as well as this body scrub that smells of coconut and rose. I’m also itching (literally, on recent cold winter days) to try the Phoenix facial oil, which is deeply hydrating and packed with CoQ10. More recently, Herbivore launched a coconut milk bath soak, which I’m going to order once we are back in California. Do you know how hard it is to find good all natural bath products? Ok, salts are relatively easy, but milk soaks like this are much, much tougher. I like that the coconut milk bath soak has baking soda in it, which I’m thinking means it’ll fizz a bit when it hits the water.
I’m not 100% sure, but I believe Herbivore started out on Etsy, and you can still purchase products from there. These days though, they also sell on a separate site, are in small boutiques all over the world, and even sell online at retailers like Urban Outfitters. It’s a good idea to check a few different sources if you notice products are sold out in one place; for example, Herbivore’s bar soaps — one of their original and most popular products — are often sold out on their main website, but you can find them on UO and on Etsy. I can’t wait to place an order this spring. Have you tried any of Herbivore’s products yet?