Blog Tip of the Day

You’re a blogger. Do you have a media kit? If your answer was “no,” don’t panic. It’s okay — many bloggers don’t! However, if you’re interested in engaging with businesses (however large or small) for things like sidebar ads, giveaways, and sponsored content, it’s important to put something together to outline who you are as a brand and what you can offer an advertiser (and how much it’s going to cost them!).

While media kits can be designed to match your specific aesthetic and look super profesh (and yes, shameless plug here: I design them or can teach you how to create and use them!), it’s not necessary to have a multi-page PDF if you don’t have the time, know how, or money to make one. Often, a simple Word doc or PowerPoint can suffice. On the flip side, kits are a great way to tell a visual story about who you are as a brand, and as it’s likely the first business doc a brand will see from you, it’s never a bad idea to give them a positive first impression. As a blogger, you already know: visuals matter!

Here’s what a media kit should include:

(PSST! Get the full version of the post, and a TON more info on media kits, right over here)

Want info on when to actually send your kit (and when not to), additional stats and qualitative data you should include, where you can find those numbers, and more? You can download my entire guide to creating the perfect media kit here.

{Image Credit: Glitter Guide. All graphics by vmac+cheese}



  1. Tiffany @ Savor Home said: replied:

    Capeche!! I JUST had this conversation with someone last week, so this is right on time! What should the stats look like before considering selling ads on the blog?

    19 Jul 2012 | Reply
  2. viv said: replied:

    YOU ARE BRILLIANT! That’s all ;)

    19 Jul 2012 | Reply
  3. Nnenna said: replied:

    Such a wealth of information here- definitely bookmarking this so that I can read it again! Also, in your comment above you answered several questions that I’ve been wondering about for ages! Thank you for a well-written and informative post. :)

    19 Jul 2012 | Reply
  4. rita said: replied:

    total newbie here, so thank you on the clarification on page views and unique visitors- i was wondering why my page views didn’t align with traffic sources, etc. thank you!

    19 Jul 2012 | Reply
  5. Lisa B said: replied:

    Thank you! Great information!

    19 Jul 2012 | Reply
  6. Lotts and Lotts said: replied:

    This is such a great post – Thank you! You have given me so much to think about and get working on.


    19 Jul 2012 | Reply
  7. Great post!

    19 Jul 2012 | Reply
  8. Stately Things said: replied:

    This is fantastic! You seriously provide the most perfect mix of eyecandy/fun reads and practical, useful information. We’re grateful for your blog!

    19 Jul 2012 | Reply
  9. Kate {Modette} said: replied:

    I just bookmarked this page now! Thank you so much – I was thinking about media kits the other day and wondering if I should have one…. so your article came in perfect timing! This has been so helpful, off to make one now!

    Kate {Modette}

    19 Jul 2012 | Reply
  10. Becca said: replied:

    What great advice! Thanks Victoria. I’m not ready for this yet, but will definitely be storing it away for the future.

    19 Jul 2012 | Reply
  11. Amanda said: replied:

    You are amazing! This is just what I am looking for!! I think I’m still in the beginning stage of building up my readership. I’ve recently moved to a wordpress self hosted blog and still getting used to the whole stats thing… I was wondering what plugins would you recommend to use? (there is so many out there and it gets ovewhelming)

    Thank you SO much for this!

    19 Jul 2012 | Reply
  12. Suzie Salmon said: replied:

    Such great info!!! Thank you!

    Also, Amanda raises a good point, albeit my question is a derivative of hers. If I am still a relatively small WordPress-hosted blog but have a great Google page rank, should I consider moving to a self-hosted platform to get those google analytics unique visitor stats now (since free wordpress only allows page views, not unique)? Or, should I wait until my traffic is higher and potentially lose my great page rank then rather than bite that bullet now? I’ve been trying to decide and read so many conflicting arguments on this…

    19 Jul 2012 | Reply
  13. Heidi @foodiecrush said: replied:

    Another great post, love how you share your thoughts freely and authentically. Pinning it and sharing with my readers tomorrow. Thanks!

    19 Jul 2012 | Reply
  14. This is so helpful! My little blog is too small right now for selling ads and getting sponsors but one day this will come in very handy. :) I love your Blog Tips series!

    19 Jul 2012 | Reply
  15. Annie said: replied:

    This is such an incredibly helpful post! Thank you SO much for sharing this!!

    19 Jul 2012 | Reply
  16. Melanie said: replied:

    So helpful! Thanks girl!

    20 Jul 2012 | Reply
  17. […] If you are a blogger, don’t miss this post from Victoria. > J.Crew has some new arrivals. Love these picks from Sarah. Shop here. > Total “Style […]

    20 Jul 2012 |
  18. elizabeth said: replied:

    thank you for this and for the extra good stuff in the comments/questions!

    20 Jul 2012 | Reply
  19. Sonya said: replied:

    Thanks! Great information that I needed to read!

    20 Jul 2012 | Reply
  20. Lonely Wife Project said: replied:

    You are so business savvy Victoria! When/if I decide to ever get serious about my blog, I’m coming straight to you!

    20 Jul 2012 | Reply
  21. Lindsay Simone said: replied:

    Fantastical advice! This type of media kit would also be a great thing to send out to DIGITAL PR firms since they usually aska number of bloggers to cover their events/clients/etc {make sure you send out to “digital” pr firms…blogging = digital coverage}.

    20 Jul 2012 | Reply
  22. Thank you for this incredibly helpful advice! You are one smart lady.

    20 Jul 2012 | Reply
  23. Weekend Reading said: replied:

    […] a blog?  Do this.  (But please don’t do this.) Pin It […]

    21 Jul 2012 |
  24. Natasha said: replied:

    Thanks so much for the info! Im pretty new to the world of blogging so this really helps. Also, how do you guys know what your page rank is? I dont see anything like that on my google analytics. Thanks so much!

    21 Jul 2012 | Reply
  25. How I Pinch A Penny said: replied:

    I was sitting down to the computer to work on my press packet, not knowing where to start. But FIRST I procrastinated by going to Pinterest to…well….procrastinate. Best thing i have done so far today. I found this pin. Thanks so much!

    21 Jul 2012 | Reply
  26. julia said: replied:

    yay! thanks victoria!


    21 Jul 2012 | Reply
  27. Marie Young said: replied:

    I don’t have 10k interest followers yet, but this is a great exercise and something to build up to. The advise is much appreciated!

    23 Jul 2012 | Reply
  28. Jennifer Kappler said: replied:

    Thank you, thank you! what a great bunch of advise, and so candid as well. Definately some things to take away from this.

    24 Jul 2012 | Reply
  29. it's friday! said: replied:

    […] great blogging tip from vmac and cheese. […]

    27 Jul 2012 |
  30. […] How to create a media kit for your blog. […]

    28 Jul 2012 |
  31. amazing amazing advice, as always Victoria!

    29 Jul 2012 | Reply
  32. […]   […]

    30 Jul 2012 |
  33. Sarah said: replied:

    Hi! I just started following and just read this wonderful post. These are great tips! I am really having a difficult time with this and I’m a little confused. Yesterday I put together my “sponsor” page and there is a lot of info. I tried to make it as brief as possible, if I don’t give enough info, they won’t understand what Skylar Magazine and they won’t get the concept or my mission. There is like no possible way for me to shorten it anymore than I have.

    Anyway, I basically have most of what you mentioned above written on that page, so I’m wondering if I would still need a media kit, or if I could just use that and have potential sponsors go there. Or could I copy and paste it and save it as a doc and use that as my media kit?



    2 Aug 2012 | Reply
  34. Steph R said: replied:

    Thank you so much for writing this! I keep saying that I need a media kit, I just didnt know where to start!

    4 Aug 2012 | Reply
  35. […] what a media kit is, if you need it, etc – Victoria from Vmac and Cheese explains it all here. But today I’m going to show you how to create one without the use of […]

    6 Aug 2012 |
  36. thefashionistachic said: replied:

    I enjoyed this post very much, thank you for the tip. I have been meaning to create a media kit but have to proscrastinating! Thanks again

    6 Aug 2012 | Reply
  37. Kat Skull said: replied:

    Thanks for the great information! I still have a lot to work on in the way of advertising considering my low page views.

    14 Aug 2012 | Reply
  38. […] Pinterest is becoming a new hub of social media.  Think, digital vision board and basically that’s what Pinterest is. While I still don’t have a really clear focus or idea on why I’m using the site, I do find it useful as articles and tips float around daily.  Today I came across a posting that led to a blog article on why bloggers should have a media kit and what should go into it.  […]

    24 Aug 2012 |
  39. Barbara said: replied:

    This post is awesome and I must say thank you very much for taking out the time to publish such useful info for the rest of us.
    I have actually been struggling with how to build my media kit. My stats are not all that yet but my blog is getting there so was thinking that this would be a good time to start building the kit. I will be sure to check out statcounter and commence the process with all the info you have given us.

    Thanks again,

    27 Aug 2012 | Reply
  40. Linda Gadea said: replied:

    This was really helpful, thanks so much, I am a beginner bloger, al do I have bast experience in what I write about. I want to turn my blog in to an intresting income.

    Thanks, LInda.

    12 Sep 2012 | Reply
  41. Cristina Sierra said: replied:

    Really really awesome content. Wish I’d found you about 6-8 months ago when I was struggling with a lot of stuff. Oh well – at least I know you are around for future stuff (which is coming). Looking forward to seeing what you publish – keep it up!!!

    29 Nov 2012 | Reply
  42. […] vmac & cheese has some advice for bloggers. you can never have enough good advice! […]

    2 Dec 2012 |
  43. Sheial said: replied:

    Just found this via pinterest – great help! I know have some clear direction on where to go next and how to get this started :) xo

    4 Dec 2012 | Reply
  44. […] Why Every Blogger Should Have a Media Kit at VMac & Cheese […]

    3 Jan 2013 |
  45. Antionette Blake said: replied:

    Thank you, I had a company contact me recently requesting this information as they wanted me to review a product. I responded in an email, but a PDF Media Kit would have been much better.

    4 Jan 2013 | Reply
  46. Kasey P said: replied:

    This was SO helpful! I had started a similar “fact sheet” a few months ago but this helped streamline it and know who it was appropriate to send to.
    Love you blog!! Would love if you would check out mine too :-)

    17 Jan 2013 | Reply
  47. […] Why Every Blogger Should Have a Media Kit  Photo Credit: & Glitter Guide I’m currently in the process of freshening up my Media Kit and have found some useful info on VMAC & Cheese’s daily lifestyle blog. Think essentials, stats, readership profile, press received, partnerships, testimonials, & the like. “If you’re interested in engaging with businesses (however large or small) for things like sidebar ads, giveaways, and sponsored content, it’s important to put something together to outline who you are as a brand and what you can offer an advertiser (and how much it’s going to cost them!).” – VMAC & Cheese How about you?  Do you have any first hand blogging tips and tricks that you’ve found invaluable?  Leave your thoughts in the comment section below. 34.041209 -118.442596 […]

    31 Jan 2013 |
  48. […] out Merecdes Benz Fashion Week’s website for all the details on the live stream. I’ll be watching and updating STYLEcalling on all the weeks […]

    11 Feb 2013 |
  49. […] working on my media kit and I’ve found this post about media kits on VMac & Cheese very […]

    3 Mar 2013 |
  50. Melyssa said: replied:

    Thank you for this! I’ve just been asked for a media kit and had no idea what I was getting myself into! Glad I have some great guidance now. :)


    20 Mar 2013 | Reply
  51. Latanya Rene said: replied:

    This information was so amazingly helpful. Thank you for being so awesome and information. I love that there are people out there like you. Stay magical! <3

    20 Mar 2013 | Reply
  52. […] of vmac and cheese describes what a media kit is, which […]

    25 Apr 2013 |
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    29 Apr 2013 | Reply
  54. […] Why Every Blogger Should Have a Media Kit | vmac+cheese […]

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  55. […] Why every blogger should have a media kit […]

    17 Jul 2013 |
  56. Louida said: replied:

    Thanks for the tips! I’m starting to get media attention so I needed to know advice about media kits. Thanks!

    5 Dec 2013 | Reply
  57. […] along the line. They’ve been talked about a lot in the last few years; I myself have written a post about it before on my personal blog, designed many a kit through Vivaleur, as well as penned our […]

    15 Jan 2014 |
  58. […] Media kits – why you should have one and what goes in it […]

    14 Feb 2014 |
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